What You Should Know about Social Media Planning
What is a social media marketing plan or social media plan? The social media marketing plan is a document that establishes the strategies necessary to achieve the company’s marketing objectives. In other words, it includes a well-developed social media marketing plan. It can be said that it is an instrument that directs all our strategies […]
BTL advertising and its importance for your marketing campaign
Below the line (BTL) is the term used for a type of advertising campaign, which consists of using non-massive communicational forms aimed at a specific segment, making use of resources such as surprise, creativity, novelty, and the sense of opportunity. At the same time, innovative channels are created to convey the desired message. These acronyms […]
