What is Product Placement and How Is it Used?
Product placement is an advertising technique that consists of inserting a product, message, or brand within a program’s narrative. For example, a character uses the product, makes some reference to it, or the product is seen during the scene. It started to be used in television shows, but soon it was used in other formats […]
What Is Growth Hacking and How to Implement It
Every entrepreneur dreams of seeing his company grow vertiginously, and growth hacking is the perfect strategy to make it a reality. But how can we put it into practice? Here we tell all about this new concept and how to apply it. What is Growth Hacking? Growth hacking is a term with two implicit meanings: […]
Emotional Marketing at Christmas
Emotions invade us all on Christmas Eve. People are sensitive, they gather as a family and give or receive gifts. And this tradition is both a cultural and commercial event. Because of the high demand for different items and services on this date, businesses begin to devise strategies to stand out from the competition and […]
Digital Profiles: The Future of Business Models
A change in traditional business models is coming, and companies are adapting. Nowadays, a true challenge for them is searching for a team of professionals with experience in the digital field. We don’t need to be fortune tellers to predict office hours will disappear soon. And many labor market analysts support this thesis based on […]
Tips to Improve Engagement in Your Social Networks
When we talk about social media, there are specific issues that we must take into account. Beyond content, there is an essential goal in every digital marketing strategy: generating engagement. But how do they achieve this, and how can they improve it? If you have these types of doubts, then you are in luck. Today […]
How to Make a Christmas Campaign to Create Engagement
December finally arrived! By this time of the year, most shopping centers and stores have renewed their showcases with Christmas motifs. If you haven’t already, you are probably thinking of developing a campaign that generates engagement and helps you get the most sales. Don’t worry, you still have time to plan the best strategy for […]
Tips for a Nice Christmas Marketing Campaign
Christmas is a time for shopping, so we must take advantage of these dates to carry out a successful Christmas campaign, getting the highest sales. We present some useful recommendations for your Christmas marketing campaign to apply for this holiday. 1. Anticipate the arrival of Christmas Christmas marketing campaigns should be carried out in advance: […]
How to Prepare Your Social Networks for 2020?
We are in the last months of 2019, so you need to prepare your company’s social networks, now that next year is upon us. But how to do it? In this article, we’ll show you several ways to ready your social media and what to prioritize in 2020. You will only have positive results from […]
Main Benefits of a Social Media Plan
A social media plan is a very useful instrument to establish a link between a brand and its users, even though there are still some companies that ignore the advantages of these new interactions. Gone are the old methods of communication between businesses and potential customers based on distant relationships, where the company showed its […]
What You Should Know about Social Media Planning
What is a social media marketing plan or social media plan? The social media marketing plan is a document that establishes the strategies necessary to achieve the company’s marketing objectives. In other words, it includes a well-developed social media marketing plan. It can be said that it is an instrument that directs all our strategies […]
Mobile Marketing: the Future of Digital Marketing
Who doesn’t use a smartphone these days? The use of this tool has been increasing year after year. Many companies have taken advantage of this boom to focus their sales strategies on mobile marketing. The idea is not only to segment the strategies towards the web, but to direct them towards the users of mobile […]
The Best Tips to Attract Web Traffic
If you have a web page with an innovative design, ideal to provide the user with the best experience, the most logical thing is that you want to get as many visits as possible. Getting your website traffic to evolve to achieve a high number of visits requires the application of certain strategies. In this […]
The Importance of Point of Purchase in Marketing
To encourage consumer purchases and motivate them to cross the line of indecision, you can apply the point of purchase strategy -also called POP for its acronym-. These are materials or products used to advertise or promote a company. They are small gifts that are given to the recipients to promote the brand or company. […]
Why Should Your Company Use Advertising Posters?
[vc_row][vc_column][vc_column_text]Social networks, the Internet, and mass media -such as television and radio- are currently the most popular ways to advertise. And, although the use of advertising posters is somewhat obsolete for some, no one can deny that they bring great benefits just like modern media. Advertising posters are basic but can lead to more customers. […]
What Does Will Happen to Digital Marketing? Find out Where We’re Going Now!
Digital dynamics moves at a precipitous pace. Developers and strategists use all their ingenuity to adapt to technological advances that cover all work areas. The same goes for digital marketing, what was a trend yesterday today occupies a second place giving way to new ideas that set the tone today. What path will digital marketing […]
What About Combining Offline and Online Marketing?
Combining online and offline marketing is no longer a novelty because its effectiveness has been confirmed in terms of results in the different corporations that decided to take advantage of the best of both to achieve the proposed objectives. This technique is well known as blender marketing and seeks to unify the two worlds. It […]
10 Tips to Create a Great «About Us» Section on Your E-Commerce Page
If you want to convert the «about us» section into a unique, original space and set a trend, you cannot fail to review the following lines, because you will find the most effective way to impact your potential customers and captivate them instantly. In this section, you must give enough information for customers to be […]
BTL advertising and its importance for your marketing campaign
Below the line (BTL) is the term used for a type of advertising campaign, which consists of using non-massive communicational forms aimed at a specific segment, making use of resources such as surprise, creativity, novelty, and the sense of opportunity. At the same time, innovative channels are created to convey the desired message. These acronyms […]
Marketing and Graphic Design: Why They Need to Be Best Friends?
Although many people do not realize this, marketing and graphic design can be an incredible combination capable of getting different benefits and achieving a lot of set goals, in the best way. All those interested in how marketing world works, know that even the small details in a marketing campaign can change the results achieved […]
Gillette Bets on the Inclusion on the LGBTI+ Pride Month: Quality Marketing!
June is not just the month where Summer begins, it is also the Pride Month, a celebration for the LGBTI+ community, where they show how proud they are to be themselves. The inclusion for this community has become a huge subject over the years and, of course, an incredible point for amazing marketing campaigns; this […]
