We are in the last months of 2019, so you need to prepare your company’s social networks, now that next year is upon us. But how to do it? In this article, we’ll show you several ways to ready your social media and what to prioritize in 2020. You will only have positive results from now on!
Generate ads for Facebook Messenger
Use channels that are not saturated but can generate good results, thanks to the engagement you may get. Facebook Messenger has 1.3 billion monthly active users, and its campaigns are more comprehensive compared to those carried out via email.
Broadcast live
Make live broadcasts with themes related to the products and services you offer. Try to share interesting and meaningful information to users, so it promotes engagement.
On Facebook, social interactions produced by transmissions can have a great impact, just make sure you’re broadcasting original content. Be creative.
Collaborate with influencers
Ask recognized social media personalities to collaborate with your brand. They can significantly increase your audience levels. Plan an appropriate strategy to find the influencer that fits your target the best.
Do a makeover of your social network channels
Add in your 2020 plan different makeover profiles according to each season, so people feel identified with one. This will show appreciation for your users, and gratitude towards the collaborators.
These actions will also generate benefits in terms of marketing by expanding visibility and brand loyalty. The idea is to show that your company is involved with its customers.
Share user-generated content
If you have trouble determining the content of posts for each season, you can use photos and videos from your users. Request this material directly to customers, ask them to tell you what they think about the products, and share this information in your social networks.
Run remarketing campaigns
To save costs on advertising ads, use educational content, and invest money to promote it. Remarketing campaigns are cheaper and allow you to acquire more customers for the company.
Show the human side of the company
Lately, it has become fashionable to post «behind the scenes» content on social media. Create content that shows the human side of your company and share innovative and attractive stories that allow people to perceive it familiarly.
Don’t let this 2020 take you by surprise, prepare a good plan for your social networks, and transform them each season to generate engagement and sales!
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