Nowadays, companies know how significant interaction with consumers is: not being active in social media can result in the loss of opportunities to find future clients and, therefore, obtain less money than expected. For this reason, the Community Manager role, despite being relatively new, has become very important to the point of becoming practically essential for all companies who intend to sell a product or offer services in social networks.
What makes someone a good Community Manager?
If you’re thinking of hiring a new Community Manager for your brand, surely you want to hire the best, someone competent and trustworthy; for this purpose, you need to make sure that this person has the best attributes for the job. Let’s take a look at the qualities that a Community Manager should have.
1) Outstanding orthography
The posts that are made in your company websites are directly related to its reputation, and because bad spelling can impact negatively in the company image, something as basic as a proper spelling must be an essential feature.
2) Vision and creativity
Today’s competition is tougher than ever, and to beat it, a Community Manager must be creative enough to be constantly making new marketing strategies to reach bigger audiences.
3) Patience and class
It doesn’t matter if your company is selling toothbrushes or the cancer cure: there will always be some users who will respond in a disproportionately negative way to some of the posts. In most of the cases, the best way to act is to just ignore them, but there will be some specific circumstances when the Community Manager will have to respond in order to maintain the excellent reputation of the company intact. In these situations, it is extremely important to offer a calm and efficient answer to show everyone that the company can deal with negative reviews or even hate comments without losing the class.
4) Statistics knowledge
A competent Community Manager should be capable of managing statistics to determine if the methods that are currently being used to increase the popularity of the enterprise in social media are actually effective. This can be determined by controlling statistics that show how the current plans are working.
5) Always be informed
The world of social media is constantly changing, and a Community Manager needs to be aware of the new trends that appear every day to make the most of them, this with the aim of placing the company in a higher position than the competition.
6) Know the audience
It is quite obvious that the audience with which a company deals depends on the type of service it provides; a pop culture magazine does not address its readers in the same way as an astrology magazine. Each community is different; therefore, the treatment that a Community Manager offers to its company’s public must be in tune with the type of business in question.
These are some of the qualities that any good Community Manager must have. As you can see, contrary to what many people think, it is not an easy job, but when it’s done right, the results can be very satisfactory.
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