Optimizing your performance begins by learning the most important metrics in inbound marketing; these will show you if your strategy is effective or if it is time to redirect, redesign, and focus on a new path for your target audience. Which metrics are most important will depend on your company, as well as your individual digital marketing goals.

How does knowing the metrics help you?

First, it helps to identify what works, what doesn’t work, and to determine the areas that need to be improved. And later, to guide the execution of tactics to improve your marketing efforts.

Main inbound marketing metrics

Conversion rates

Conversion rate is one of the most important metrics in inbound marketing. And it is, because it tells you how many potential customers or clients have completed a desired action in your website.

Blogs, landing pages, emails, and paid marketing efforts have conversion rates that can be analyzed.

Visits

An important part of inbound marketing is putting your content in front of a prospect client who may need the services or products you offer.

Tracking visits to your website and blog is valuable. In addition to letting you know how well your efforts are working, it will also help you figure out what your target audience wants and how you can interact with them.

Traffic sources

Monitoring website traffic will show you how visitors find your content and website. There are many types of traffic that can be tracked: organic, social, email, campaign, direct, and referral.

Other inbound marketing metrics

Leads

When you are working on getting your customers to compete a particular action in your website, don’t miss the opportunity to collect data from someone who is clearly interested in the content you are distributing. Specially, if you are creating educational content related to your products or services.

Collecting basic contact information in exchange for your resources, basic services, or educational content allows you to develop a database of interested prospects. And this gives you an opportunity to subsequently convert those prospects into customers.

Customers

-The efforts to keep your customers will not succeed unless you really track how they are helping your inbound marketing success.

-Tracking the customers referred by your inbound marketing strategies is an important indicator to know if your strategy is working.

Increase in brand mentions

Determine how well your product or service is performing by the number of mentions on social media platforms. To measure your brand’s growth, track the mentions of the brand in social networks because the more mentions there are, the more people know about the product.

Returning visitors

If your audience finds something they don’t like or the page doesn’t catch their attention, they may never come back. A visitor who returns to your website is valuable because it shows that you are engaging your audience and there is a growing interest in your products and services.

Visitors by source

You probably know how many people visit your website. But one of the most important metrics in inbound marketing is how those people are getting there. So, make sure you know how many visitors come organically, from social, referral sites, email or directly.

It is essential to focus your attention on metrics that indicate the activity and behavior of the conversion ratio, which translates into the number of visitors and the number of leads achieved.

Remember that whatever your general and specific objectives are for any digital marketing plan, it is essential that you can convert as many visitors as possible into potential customers.

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