With the advance and development of globalization, humans have increased their population density more than estimated. And with more mouths to feed, companies and food industries have been creating products easy and simple to prepare and also be low-cost so that all social strata can consume the same food.


But as we all know, thanks to the constant studies of the medical associations of health and nutrition, these food products are the guillotine of the developed population with the underdeveloped (although for the latter, this stream of super processed foods is less strong).


And even we are aware of the destructive power of these processed foods, frozen and with an undetermined amount of additives, dyes and chemicals that are not listed as ingredients on the back of the package. They have been automated as normal and healthy, making it an addiction and a cheap resource for its ease of purchase and the comfort they provide today to the population.


It is for this reason that for a few years new diets such as veganism, vegetarianism, fitness, etc., have been manifested, which provide an attempt of true health and nutrition to all those who consume it. The wave of healthy eating should not be seen as a fad or a trend, since these diets are representations of what our ancestors consumed, without the intervention of machines and less of chemicals.


Healthy foods vs. organic foods


Here comes the question of the million dollars, are different foods catalogued as healthy and organic? Yes, completely; the organic ones are all the vegetables that we get in local markets and do not pass through the hands of food companies (but we must emphasize that they do not always escape from some «natural» pesticides and fertilizers; remember that the only way to ensure the truth of their word is to be there and work within those fields of vegetables). And in the case of foods catalogued as healthy, are slightly less processed products that have the seal of insurance for consumption, as they follow the standards of good nutrition given by the organisms and institutions of world food.


With all this introduction, we can begin to answer the title of this article: «Healthy Marketing»: Which Are the Lies Behind the Marketing of Healthy Food

Good dear readers, what you see on social networks as web pages are the foods catalogued as healthier. If not, check social networks if you get a brand or service on the internet that sells something totally organic and that has not gone through manufacturing. Each and every one of these foods can claim that after a healthy statement in a food (type: «without added sugar» or «low in saturated fat») in most cases hide other properties much less healthy. Obviously, they are not highlighted in the labeling (as they do not carry added sugars, but a notable amount of hydrogenated fats). Processed foods such as those catalogued as healthy are cut by the same leaf.


Therefore, so that you can be aware of the commercial stratagems used by food companies many times, today we bring 3 usual «lies» that you can find on food labels and that food marketing is not to blame. Because you have to clarify this detail; the purpose of marketing is to visualize, promote and sell a brand with the indications that the developer of that product indicates and with the interactions that the audience is interested in. Just imagine that the marketing agency also threw shots at the brand for lying to its consumers. Nobody would win. So it is important to emphasize that marketing does NOT lie, but it is necessary that users take a balanced diet to see the effects of the products. For this reason, we will show you some common phenomena that many food brands use to exaggerate or omit some general health information of the population.


3 usual «lies» that you can find on food labels

  1. The use of words like «natural.» This case is very common in the promotion of food, medicine, clothing, etc., everything that men and women can be interested in buying. For years within the traditional marketing strategies, the use of keywords such as promotion, half price, 50%, $9.99, to give some examples, are indicators of engagement for the population to put a quick eye on these products, and if you can buy x two.


And in the case of healthy products of «natural» denomination, we must first explain that the natural term in this context refers to the fact that they have nothing artificial or synthetic included, not even colorants, flavors or similar, but the truth is that they do not exist an official definition for the word «natural.» This means that, in essence, a product can be as natural as the manufacturer wants it to be. Until reaching the current point where the word «natural» is one of the most overexploited and most abused.


I do not know if you have noticed, but especially when it comes to selling supplement/food, they are all «natural.» It is the key advertising word because it is associated with positive connotations and that exempts the product from any danger.


  1. The panacea of the «integral.» If getting whole grain is an odyssey, imagine getting a totally integral bread, better go to get the Atlantis. Unfortunately, most types of bread and versions of whole grains are nothing more than a refined product with a small aggregate of wheat bran (to give it the typical «integral» speckle) or a tiny amount of whole grain flour.


  1. Gluten-free. If the term «natural» is relative, with «gluten-free» we recommend you to check the small letters of the packaging, because with the fashion of healthy products, many brands grab these keywords and overexploit them, but they don’t sell them with that flour component.

    3 white lies that healthy product companies sell. For this reason, we advise you if you want to enter this wave of healthy food: learn about each brand; information is power and with these products, even more. It’s your wallet and your health that’s at stake.
learn what hides behind the marketing of healthy food
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