St. Patrick’s Day is an Irish national holiday that is celebrated annually every March 17th. During that day, Ireland’s values are exalted and promoted, and its patron saint is honored. Today, it has spread to other parts of the world and has become very popular. So, if you want to know more about this celebration, here we’ll tell you everything you need to know.

How should we celebrate St. Patrick’s Day?

If you don’t know much about Irish culture and you don’t know how to celebrate St. Patrick’s Day, don’t worry! Here we tell you the most important stuff:

Every March 17th, St. Patrick’s Day commemorates the death of the patron saint of Ireland. And even though it began as a solemn celebration, it became Irish national holiday overtime. It is a perfect opportunity to exalt the values of that country and share and have a good time.

Marketing ideas for St. Patrick’s Day.

Like many other festivities, St. Patrick’s Day is an ideal opportunity for advertising and marketing. There are many ways to take advantage of this celebration commercially, and here we show you some good ideas:

3 Cool marketing campaigns about St. Patrick’s Day.

There are many successful marketing campaigns for St. Patrick’s Day. Here we show you three of them:

1. McDonald’s: a special product for the occasion.

For a while, McDonald’s has released a drink called «Shamrock Shake» around St. Patrick’s Day. It is a mint-based product to incorporate the color green into the concept. Every year invites people to consume this smoothie to join in the celebration.

2. Dunkin’ Donuts: a viral challenge.

Not everyone goes viral on social media. But Dunkin’ Donuts did it with a campaign for St. Patrick’s Day in 2018. They invited people to show how they were celebrating the occasion using the hashtag #DDLuckyDozen. People won special prizes like free donuts or the possibility to create their own flavors.

3. Call of Duty: go where the users are.

If users don’t come to you, you can pick them up wherever they are. That’s what the Call of Duty video game series did for St. Patrick’s Day. In 2016, they went to the virtual world. They found the online gaming community by launching a special Irish-themed game: «Operation: Shamrock & Awe.» The video game, which was only available for a limited time, included missions, weapons, and more amazing content. Of course, it was a success.

Now you know everything you need to celebrate St. Patrick’s Day. Keep reading our website to access more content on marketing and entrepreneurship:

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