Technological tools that every entrepreneur must have

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Mmz Año 7 - Edición 66

A digital world is a new norm, especially for entrepreneurs, but sometimes technology can be a little overwhelming. However, there are some technological tools that every entrepreneur must know and understand how to use. For that reason, today, we are going to show you several of those technologies in the entrepreneurship world because it’s never too late to learn new things. 

Read: What is outbound marketing, and which are its benefits?

Technological tools for every entrepreneur

Almost every person on the planet will tell you that they are connected to a digital platform somehow, all these thanks to the advance in technologies such as smartphones, laptops, satellites, and networks. This means that every new startup must know at least some basic technology to run their procedures. Check them out!

Cloud Technology

Nowadays, we can find tons of cloud services, including companies like Google, Microsoft, Apple, or Samsung. At the same time, there are others like Mega that work as an independent service. But, whatever you choose for your business, this technology is a must. Having a cloud can help you with photos, important files, documents, and even media files that the company will need. Another important aspect of this technology is the ability to share them with the workers or partners. Of course, this will depend on the business’ area but in general terms. This is what a cloud can offer. 

Marketing Tools

Marketing is one area that has changed a lot with the inclusion of the digital aspect. There are many technological tools for marketing strategies and campaigns that can be used by entrepreneurs. Not all startups have the budget to hire a marketing agency, and that is the main reason why tools like HootSuite and Mailchimp have become so popular and famous over the years. Also, there are more tools that not only help you with the digital strategy but also to understand more about this tricky world of digital marketing, with courses and tutorials that can guide you in this new path. 

Machine-learning Software 

This software is quite impressive because it lets you know the metrics and how systems and processes work. This is a great way to not only understand better how the process is resulting, but also many of this software can give you a detailed explanation of what those numbers and analytics mean, allowing you to make the necessary changes for the business. Another significant aspect of these tools is saving that data for when you want to recheck it. 

Customer Manager Software

Customers are always an essential part of every business, but getting in touch with them or attending to their requests can be tricky. That is where this software presents its benefits. But they are not just for having an open channel to interact with loyal customers. They also offer great features to convert leads into clients while showing metrics and how these interactions with any platform are impacting the business. 


Nowadays, we can find many technological tools that help to get into automation, allowing you to manage some mundane tasks that are necessary for the business even when they look like they don’t. But you can be present in the industry 24/7; automation allows you to control everything that happens in the business even when you aren’t present. This is great, especially for those entrepreneurs that work alone because it is a small startup and also offers them opportunities to focus on other tasks. 

Technological tools for remote work

Remote work is ruling nowadays due to the covid-19 pandemic, but being successful with this method, technological tools are a must. So every entrepreneur will need these tools to work from home and have great results. 

  • Laptop: a laptop or personal computer is a must, but the computer is more practical you can carry to every place that you need to go. This laptop should have a least the latest Operating System: Windows or iOS.
  • Smartphone: nowadays, these little devices work like a computer, even having better hardware than laptops. They also allow you to have all your contacts and instant messaging apps on one device, plus taking pictures and so much more. 
  • Tablet: a tablet can be more convenient than a laptop, it’s smaller and portable than a computer, but with them, it’s more about what you prefer. 
  • Apps: we can live without them. There are so many of them for many activities, but for working from home and managing your business,s some apps are a must. A messaging app for clients and your teams like Telegram or Whatsapp; an accounting app for managing your bank accounts and tracking your finances; a reminder app to have better control over your schedule; social media apps not just for the business but also for you some time for you and your friends and family is correct, even a scheduling app for posting on those platforms can do wonders for you. 
  • A productivity suite: each OS offers their ones, but companies like Google are trying to provide new ways to have those tools; the best part is that nowadays, all of them are connected to their respective clouds, and you can have backup files for them. 

These are just a few of all the technological tools out there for every entrepreneur and startup. Keep in touch with the Magazine to find out more about those advances in technology. 

Technological tools for workers.

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