Facebook is the largest social media platform in the world. So if you want to reach a big target through ads, this is the perfect place for that. But those ads work precisely to show your product or service to the correct audience, among the 2.8 billion users always checking Facebook. This can be a little complicated to understand, and for that reason, today’s article is a quick guide to work with ads on this platform. Keep reading!

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What are Facebook Ads?

This is a tricky question because we can ask which one? There are several types of Facebook Ads, all designed to reach the desired target and catch their attention. At the same time, they must fulfill the main objective: promoting a product or service. But in general terms, they are different posts that appear in each user’s timeline, offering an endless parade of products and services. For example, the algorithm used by Facebook probably will show you a product that you check on other websites or social media like Instagram. Don’t forget that they are under the same company.  

This endless parade of ads can be presented under different types of posts. Check the following list:

After knowing the different types of ads, let’s move on to the part of creating the ads. Check it out!

How to create an ad on Facebook Ads?

There are two ways to create ads. With two different tool pages: Facebook Ads Manager or Business Manager. We are going to focus on Ads Manager. First of all, the brand must have a Facebook business page. Without one, there cannot be an ad. That said, let’s dive into the world of paid ads on this platform.

1-. Choose your audience 

After logging into Facebook Ads Manager, look up the Campaigns tab and then click on Create to start a new ad. The manager will offer 11 objectives based on what the strategy for this ad stated:

There are two things to keep in mind: conversion-oriented objectives or exposure objectives. The first ones are about sales and can be obtained by paying for actions, but the second ones are more about views and traffic, so it’s better to pay for impressions. This step is highly important because the following steps will depend on the objectives. Now click continue and let’s move on.

2-. Name the campaign

Here you must name your campaign, plus it must be stated if the ad falls into a special category such as political, employment, credits, social issues, and others. Suppose you want to place this ad under your control-click on getting Started on the A/B split test. In that case, this will allow you to put different ads to compete against each other and see which one offers better results. Now click Next.

3-. Set your budget and schedule 

Budget is the most important part of any paid ad. Here you can choose a daily or lifetime budget that will depend on the time in which the ad will run. After that, put the dates of the start and end of the ad that will allow you to schedule the ad or start running it right now. As advice, running your ad on a schedule is the best move to save budget, and also because to get to program the ad, you must choose the lifetime pay plan. 

4-. Target the audience

Below the part of the budget and schedule, you will find the target. The first option that will appear is the audience that has interacted with the brand within or outside Facebook, which automatically becomes the target of this ad. But if you want a different audience, start by selecting location, age, gender, and language. In the location aspect, you can include or exclude cities of a specific size. The audience indicator on the right will guide you to have a notion of a potential reach while you are adding the information. If you have run campaigns before, this data will be more accurate but don’t despair if it’s your first time. It will show data not that accurate but is a close one. 

5-. Choose the placements

Coming back to the first time or being an expert with the ads, there are two ways to choose the right placement. For beginners, the best way to go is to select the automatic placement. Here, Facebook will be in charge of placing the ad in the news feed and in Instagram, Messenger, and the audience network, where it will probably get better results. But suppose this is like the fifth ad. In that case, you can pretty much use the specific location that will vary depending on the ad objectives, from device (mobile, desktop, and others), operating system (android or iOS), platform (Facebook, Messenger, Instagram), and placement (stories, feed, apps or stream). 

6-. Brand safety and cost controls

Here you can set your ad to not appear in inappropriate lists or any content that you don’t want to see with your ad. This part will help to block sensitive content, websites, videos, and publishers. Suppose you are new to creating ads on Facebook. In that case, it’s better to leave all the default settings, but if you are a seasoned creator, try to put the settings into the preferences under the campaign objectives. 

7-. Now create the ad

After setting all the small and technical details:

  1. Proceed with the ad itself.
  2. Enter the text and media, be creative with the media, remember all the types of ads stated above.
  3. Check the preview bar at the right to confirm that everything within the ad is looking good. If everything is fine, move onto the green button ‘Publish .’ The ad will be launched. 

This is the way to create a paid Facebook ad. They can do wonders for your brand. Thus products and services, don’t hesitate to use them. Check out more about ads and social media platforms with the Magazine.

Guide to ads on Facebook

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