Who doesn’t use a smartphone these days? The use of this tool has been increasing year after year. Many companies have taken advantage of this boom to focus their sales strategies on mobile marketing.

The idea is not only to segment the strategies towards the web, but to direct them towards the users of mobile phones. There are many statistics that confirm the relevance of working with this mobile format, and that justify the possibility of investment in mobile phone advertising.

According to We are social (2019): “2018 really was another year of impressive growth in everything digital. However, perhaps the most compelling story in the figures for the year is that the growth of Internet users really accelerated in the last year, with more than 366 million new users online.”

This exposes that digital technology is an irreversible global phenomenon, so it is important to follow digital sales strategies to grow the business. In the next post, we are going to tell you everything you need to know about mobile marketing and several recommendations so that your brand reaches the users mobile.

What is mobile marketing?

Mobile marketing is a digital marketing strategy aimed at users who have mobile devices such as smartphones, tablets, among others… It is the promotion or announcement of your brand through social networks, SMS, applications, e-mails, and many more.

For a good interaction with the public, you must take advantage of the particularities of each of these devices. Therefore, mobile marketing encompasses strategies that adapt to different types of internet browsing, using the virtues and functions of mobile media.

The importance of thinking in mobile format

The mobile format is here to stay. Everyone is using a mobile device to surf the web. For this reason, entrepreneurs should consider fully covering the scope of this format.

The first question we ask ourselves is “what do users do when they browse on mobile?” To Find information comfortably, interact with friends, solve tasks in a practical way.

The important thing is that this flow of users in the network has access to your business, know it and interprets that your enterprise can solve them a problem or a need, this means that the objective is not limited to a company appearing on the web, but people are visiting it.

Currently, there are a good number of consumers buying and hiring services online while doing some work on the internet. As you can see, you should know everything about mobile marketing and develop a solid marketing strategy for the company.

Its purpose is to determine how your business can generate trust and credibility to the user. This involves the design of your website to evaluate your content on Google.

Everything must be controlled so that users are encouraged to click on your ad, visit your website, buy your product, and return to your company when you need something of interest!

What to do to have a good mobile marketing strategy?

If you already know the importance of the mobile format to publicize your business, complement the information with these recommendations when you decide to develop the strategy.

1. Have a responsive web page

A responsive website adapts to several formats: traditional PC, laptop, tablet, smartphones, and TV. The pages that only adapt to the traditional desktop are obsolete; the ideal web page adapts to various size standards, especially mobile devices, to avoid image distortion.

In order not to present these inconveniences, the website must meet the conditions to meet the demand of users of the mobile format. It is important to highlight that it is not necessary to make several versions with different addresses.

Currently, websites can recognize the equipment from which the user accesses and adapts to it.

2. Send SMS

Despite being an old format it can be very useful for your business, these are its advantages:

• It is economic.
• Serves to disseminate and promote new products.
• Allows to receive comments and opinions from customers.
• It is practical to interact and strengthen customer engagement with your brand.

There are some things you should avoid so that SMS marketing does not bring negative results:

• Do not send messages at night or early in the morning.
• Do not send unnecessary content to a mass of people.
• Do not send messages without permission.

Create your own database of your customers with updated information; of course, this information must be provided voluntarily by customers.

3. Create QR codes

Mobile devices have QR code readers to access information about phone numbers, SMS, texts, and links to webs. Through this code, the user can open your site from the smartphone, leave a message, get information about promotions, offers, and much more.

4. Think about developing applications

An entrepreneur thinks big, and why not have an app? This will make your presence in the digital universe be felt while providing comfort to the user. On the other hand, it is a valuable tool for customer loyalty. Customers will see you daily on their smartphones, and if they need anything, they will surely come to your company.

An application also allows the dissemination of content, new products, and special promotions.

5. Make segmented campaigns

To run a campaign successfully, you need to form a database of your customers. From there, you can set an ideal strategy adapted to your target audience. This must be defined with the age, gender, location, and interests of the users.

The metric to segment a campaign can be obtained on the networks or your website, if you learn to interpret this data, you will have the opportunity to improve your strategic actions towards a specific audience.

Do not leave the mobile format aside!

With these recommendations, you have already learned the importance of investing in mobile marketing to advance your entrepreneurship.

These are just a few advantages, but there are many more! If you approach our web, you can know more about this topic. There are many other virtual strategists that you can use to make your company visible in the web market.

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