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Do You Know the Latest News from LinkedIn?

Over time, LinkedIn has become a necessary platform to work on company strategies. For several years, it has been executing different improvements in the publication and design of its platform; advances that speak of the progress of this social network and that are important to create a good content strategy that allows us to make […]

Importance of Credibility in Social Networks

Trust and credibility are two key and determining points through which personal relationships can be measured; however, they are also applicable to connections or links between people, companies, and brands. The rise of social networks, at a time when internet communications continue to prevail in the form of a trend and preference, have imminently re-emphasized […]

Twelve Years Ago the #Hashtags Were Born, and Today We Celebrate It!

One of the most popular social networks is Twitter and next to it the symbol that has become a great trend, the hashtag, which today celebrates 12 years of its creation! Although today the hashtag is in the top of fame, we must tell you that this was not accepted at first! Read on and […]

«Healthy Marketing»: Which Are the Lies Behind the Marketing of Healthy Food

With the advance and development of globalization, humans have increased their population density more than estimated. And with more mouths to feed, companies and food industries have been creating products easy and simple to prepare and also be low-cost so that all social strata can consume the same food.   But as we all know, […]

How to Start a Brief to Ensure a Marketing Strategy Success

“The strategy is the tool that allows us to intervene in the future to adapt it to our needs and aspirations.” Jorge González Moore on ‘Vague ideas, clear feelings’ (2005).   The success of a good advertising campaign in social networks is mainly due to the effective combination of ideas and strategies; tools interlaced and […]