How to create an ad on Facebook? Guide 2021

Facebook is the largest social media platform in the world. So if you want to reach a big target through ads, this is the perfect place for that. But those ads work precisely to show your product or service to the correct audience, among the 2.8 billion users always checking Facebook. This can be a […]

How to create an inbound marketing strategy?

Inbound marketing is the king in the marketing world nowadays, but why? It is pretty easy. It allows companies and businesses to connect more deeply with possible customers, who can later become loyal clients. Why not brand ambassadors. Besides, this type of marketing is less expensive than outbound marketing, with even better content ready to […]

How to handle mental health issues in advertising

Advertising is the main channel to promote products and services. It can also become an incredible place to talk about problems or issues that we face nowadays. Mental health is one of those issues, and a major theme for new generations, from Millennials to Gen Z. We want that brands address this topic. We want […]

What is outbound marketing, and which are its benefits?

Outbound marketing is a term that every marketer, or professional working in this field, must learn, but it has been losing against inbound marketing. However, a good strategy with both techniques can do wonders for every brand. Especially in these times that we are living, where maybe getting back the old tricks can be what […]

Great vintage ads! Because creativity is timeless

Publicity and ads have always been there to promote a service or a product. With the improvement of technology and strategies, changes in society, and many other events, ads have been evolving. Right now, digital marketing is the king, but marketers are still finding useful content and inspiration in vintage ads. For that reason, we […]

Do You Know Femvertising?

We are living in a world where big changes are happening, and social causes are the ones that make more impact on marketing. Using big brands’ voices to give the spotlight to those causes is generating a revolution in marketing. Today we are discussing Femvertising, the advertising that uses feminism as the main message. Keep […]

Advertising 2021: Data that Every Advertiser Should Know

This year has proved to be a challenging one for any economic sector, the numbers are not that good, and we face different kinds of losses. But our adaptation skills are impressive, and we have hope for a better future, so 2021 looks promising even when this year was a tough one. Advertising 2021 will […]

786 Promotionals: Everything You Need in One Place

Promotional products are always a good way to present and publicize your brand, giving something useful for people. Those are also known as ad specialties, and produce big results, making it a successful industry. For that reason, the new branch at 786 Group is 786 Promotionals, where we offer to your company a vast promotional […]

Post-Pandemic Marketing: What to Expect?

Marketing is an essential part of every business, but the pandemic has affected so many companies worldwide that sometimes the future doesn’t look that good. However, together we must think in the post-pandemic times; after all, the world and its inhabitants should adapt to a new normalcy. Marketing is one area taking further steps to […]

Examples of Creative Graphic Design in Advertising

Marketing is an area that will always need some design, so here is where Graphic Design takes its pride. Graphic design in advertising can be found practically everywhere. The best ads out there need a quality graphic design to stand out, so check out its importance with excellent examples, keep reading! Read: Advertising design: the […]

Advertising design: the importance of a creative design for marketing

Advertising design is what brands use to sell and promote their products and services. This kind of design is highly focused on how to sell, what the brand offers to the audience. Yes, it has many similarities with Graphic Design, but they work side-by-side, chasing the same goal, the brand’s success. Keep reading to understand […]

The Most Important Google Ads Metrics

A marketing campaign needs constant observation with a daily evaluation. Every marketer knows that metrics are required, and all those indicators will show the performance of every strategy. But today we will focus on Google Ads metrics, one of the most used tools in digital marketing. Google Ads is a platform that offers online advertising […]

Reasons to Hire a Digital Marketing Agency

Starting a business or a personal brand involves many different steps; one is advertising to publicize your brand, but do you fully understand what that means, especially in the digital revolution? Here is where a digital marketing agency can help. Of course, you can design the marketing strategy by yourself and try to reach the […]

Advertising Creativity Today: Exemplary Campaigns

All the brands, shops, and companies in the world are always looking to set trends within their sector and the industry itself, wishing to stand out as the best in advertising. Discover the most creative advertising Top 4 exemplary campaigns “Dream Crazy”: Nike, United States Video:( The sportswear brand celebrated the 30th anniversary of its […]

How Does Creativity Work in Advertising?

Advertising creatives are responsible for the overall look of an advertisement, which may appear on the Internet, television, magazines or billboards. They must think up new and creative ideas for different types of advertising, or they may also in just one area, for example, advertising on social networking sites. Techniques for developing creativity Develop your […]

How to Prepare Your Social Networks for 2020?

We are in the last months of 2019, so you need to prepare your company’s social networks, now that next year is upon us. But how to do it? In this article, we’ll show you several ways to ready your social media and what to prioritize in 2020. You will only have positive results from […]