Inbound Marketing Metrics You Should Know About
Optimizing your performance begins by learning the most important metrics in inbound marketing.
Creative and Original Business Ideas
Customers will always prefer what makes them feel special. If you make your customers feel exclusive with your solution, you will get them hooked faster. Although it all depends on the target you are addressing, originality generates empathy and appreciation; that’s why creative and original business ideas are a must. Examples of creative and original […]
Advertising Creativity Today: Exemplary Campaigns
All the brands, shops, and companies in the world are always looking to set trends within their sector and the industry itself, wishing to stand out as the best in advertising. Discover the most creative advertising Top 4 exemplary campaigns «Dream Crazy»: Nike, United States Video:(https://youtu.be/E48hHS-5HyM) The sportswear brand celebrated the 30th anniversary of its […]
This Is How the Community of YouTubers Grew up in 2019
The YouTube digital platform continues to grow and is showing no signs of stopping. A quarterly analysis, recently published by its executive director Susan Wojcicki, reflected the performance and activity of users and found that the percentage of YouTubers with more than a million subscribers increased by 65%. As seen in that study, many digital […]
What Is Growth Hacking and How to Implement It
Every entrepreneur dreams of seeing his company grow vertiginously, and growth hacking is the perfect strategy to make it a reality. But how can we put it into practice? Here we tell all about this new concept and how to apply it. What is Growth Hacking? Growth hacking is a term with two implicit meanings: […]
Emotional Marketing at Christmas
Emotions invade us all on Christmas Eve. People are sensitive, they gather as a family and give or receive gifts. And this tradition is both a cultural and commercial event. Because of the high demand for different items and services on this date, businesses begin to devise strategies to stand out from the competition and […]
Digital Profiles: The Future of Business Models
A change in traditional business models is coming, and companies are adapting. Nowadays, a true challenge for them is searching for a team of professionals with experience in the digital field. We don’t need to be fortune tellers to predict office hours will disappear soon. And many labor market analysts support this thesis based on […]
Tips to Improve Engagement in Your Social Networks
When we talk about social media, there are specific issues that we must take into account. Beyond content, there is an essential goal in every digital marketing strategy: generating engagement. But how do they achieve this, and how can they improve it? If you have these types of doubts, then you are in luck. Today […]
The Best Smartphones That Will Arrive in 2020
2020 opens the way for the launching of several high-end models of cell phones. Different brands will compete in the market with their new smartphones, some with larger screens, greater capacity, and all with new features. However, the price of these powerful devices may not be as accessible as those of previous ones. Unsurprisingly, the […]
How to Make a Christmas Campaign to Create Engagement
December finally arrived! By this time of the year, most shopping centers and stores have renewed their showcases with Christmas motifs. If you haven’t already, you are probably thinking of developing a campaign that generates engagement and helps you get the most sales. Don’t worry, you still have time to plan the best strategy for […]
What We Know About the New Google Accounts Service
Google has entered into a series of agreements with financial institutions to start offering checking accounts to users in the United States. In recent decades, many companies have joined this technological age of proficient banking services, and the tech giant is no longer the exception. The story published in The Wall Street Journal explains that […]
Tips for a Nice Christmas Marketing Campaign
Christmas is a time for shopping, so we must take advantage of these dates to carry out a successful Christmas campaign, getting the highest sales. We present some useful recommendations for your Christmas marketing campaign to apply for this holiday. 1. Anticipate the arrival of Christmas Christmas marketing campaigns should be carried out in advance: […]
How to Prepare a Good Pecha Kucha Presentation?
Making a good presentation is not easy. It takes preparation and some knowledge of the elements intrinsic to this communication method. But using one format may help with the process. Pecha Kucha is an organizing technique that allows you to manage your time and express your ideas more efficiently. Here we explain what exactly is […]
The Best Technological Innovations of Tokyo 2020
A new decade is approaching, and with it, the Tokyo 2020 Olympic Games arrive, a great sporting event in the capital of the Japanese country, a host that promises a technological deployment that will leave millions of users dazzled. It has been shown that major events, such as the World Cup, bring technological advances. To […]
How to Handle a Business Crisis?
Crises generate changes, some very positive, others negative. Every large corporation has gone through a crisis at some point, and many have managed to come out successfully, but there are cases in which the situation cannot be sorted out that easily. Uncertainty is often one of its consequences. This is because of the difficulty of […]
How to Prepare Your Social Networks for 2020?
We are in the last months of 2019, so you need to prepare your company’s social networks, now that next year is upon us. But how to do it? In this article, we’ll show you several ways to ready your social media and what to prioritize in 2020. You will only have positive results from […]
Do We Really Need a Facebook National Unfriend Day?
The idea to dedicate a whole day to eliminating contacts from Facebook was first proposed in 2010 by comedian and TV host Jimmy Kimmel, when he announced it on his popular talk show Jimmy Kimmel Live! Although the proposal had a certain level of acceptance at first, it generated some controversy in many parts of […]
Main Benefits of a Social Media Plan
A social media plan is a very useful instrument to establish a link between a brand and its users, even though there are still some companies that ignore the advantages of these new interactions. Gone are the old methods of communication between businesses and potential customers based on distant relationships, where the company showed its […]
The Japanese Routine That Will Improve Your Business
Productive companies organize daily work routines to improve the performance of their employees. The programmed activities must be oriented to motivate the staff to be in tune with the priority objectives of the business. The most common daily routines to increase the productivity level of workers are those related to personal habits: exercising, writing a […]
What You Should Know about Social Media Planning
What is a social media marketing plan or social media plan? The social media marketing plan is a document that establishes the strategies necessary to achieve the company’s marketing objectives. In other words, it includes a well-developed social media marketing plan. It can be said that it is an instrument that directs all our strategies […]
