Mobile Marketing: the Future of Digital Marketing
Who doesn’t use a smartphone these days? The use of this tool has been increasing year after year. Many companies have taken advantage of this boom to focus their sales strategies on mobile marketing. The idea is not only to segment the strategies towards the web, but to direct them towards the users of mobile […]
Do You Know the Latest News from LinkedIn?
Over time, LinkedIn has become a necessary platform to work on company strategies. For several years, it has been executing different improvements in the publication and design of its platform; advances that speak of the progress of this social network and that are important to create a good content strategy that allows us to make […]
Why Are Business Cards Still Useful?
We are at a time when digital prevails, but there are some physical tools that have always been useful for companies. This is the case of business cards which serve to capture the interest of potential customers and make your company accomplish a difference in front of the competition. There are many advantages that this […]
The Best Tips to Attract Web Traffic
If you have a web page with an innovative design, ideal to provide the user with the best experience, the most logical thing is that you want to get as many visits as possible. Getting your website traffic to evolve to achieve a high number of visits requires the application of certain strategies. In this […]
Advantages of Work Uniforms for a Company
Achieving an excellent corporate visual image is not a simple task; it requires a series of elements, but we must take the necessary steps to achieve it. Starting with the design, preparation, and implementation of work uniforms in our company would be a good beginning if we want our business to have an identity that […]
How Do Social Networks Influence Generation Z?
The Gen Z or centennials is a denomination used to refer to all those people who were born between 1995 and 2015; practically, most of them opened their eyes to the world at a time when everyone is constantly connected. A generation that has transformed written language from text to images to convey a message, […]
The Importance of Point of Purchase in Marketing
To encourage consumer purchases and motivate them to cross the line of indecision, you can apply the point of purchase strategy -also called POP for its acronym-. These are materials or products used to advertise or promote a company. They are small gifts that are given to the recipients to promote the brand or company. […]
The Apps Market Grows in Latin America
The apps market encompasses all applications from where we can see recommendations to start downloading Android tools and games. They are used to filter the wide variety of utilities offered by Android. In recent years, their use has increased vertiginously in Latin American countries. In fact, the mobile phone industry represents between 4% and 5% […]
Google promueve emprendimiento empresarial latino
Google trae a América Latina una nueva edición del programa de emprendimiento empresarial Launchpad Accelerator LATAM 2019, esta iniciativa está dirigida a startups en ascenso provenientes de toda Hispanoamérica. Las ciudades elegidas para este evento fueron México, Buenos Aires y Miami. Con este programa, la empresa con sede en Palo Alto procura que decenas de […]
Why Should Your Company Use Advertising Posters?
[vc_row][vc_column][vc_column_text]Social networks, the Internet, and mass media -such as television and radio- are currently the most popular ways to advertise. And, although the use of advertising posters is somewhat obsolete for some, no one can deny that they bring great benefits just like modern media. Advertising posters are basic but can lead to more customers. […]
Importance of Credibility in Social Networks
Trust and credibility are two key and determining points through which personal relationships can be measured; however, they are also applicable to connections or links between people, companies, and brands. The rise of social networks, at a time when internet communications continue to prevail in the form of a trend and preference, have imminently re-emphasized […]
Artificial Intelligence: the Technology that Is Saving the World!
Artificial intelligence (AI) advances in giant steps, beyond expectations. Apparently, this advanced technology is seen developing a fundamental role in the daily life of human beings and their environment. Scientists are still in uncertainty about the potential of this tool for social good. Researchers say that if you take advantage in the right way, you […]
How to Measure the ROI in Your Instagram Stories? (Google Analytics Is Perfect!)
Do you already know how to measure the ROI (return on investment) of your Instagram Stories with Google Analytics? Have you managed to detect if this tool helps you achieve the proposed goals according to the marketing plan? Do you think that the time, effort, and money invested in creating the content that you upload […]
Stories of Entrepreneurship that Will Inspire You
Achieving business success is a real challenge, and at the same time, it implies taking risks and a real commitment to accomplish the objective. Many are encouraged to face this professional challenge, but not everyone succeeds. The digital era demands a great effort on the part of the entrepreneurs, and among the inconveniences to overcome […]
What Does Will Happen to Digital Marketing? Find out Where We’re Going Now!
Digital dynamics moves at a precipitous pace. Developers and strategists use all their ingenuity to adapt to technological advances that cover all work areas. The same goes for digital marketing, what was a trend yesterday today occupies a second place giving way to new ideas that set the tone today. What path will digital marketing […]
Do Social Networks Affect User’s Self-Esteem?
Social networks change the way we interact with other people. They represent a tool that allows us to interact impersonally with others and with which we can obtain information in a permanent and updated way. In other words, it is a means to connect with the lives of others quickly and efficiently. For this, it […]
Do You Know Spy Apps?
There are applications that when you download them, you are risking your personal data; that is, they are not secure since they can request a large number of permissions to access information and send ads to track you. To keep harmful or malicious applications out of the PC or mobile device, you must take precautions. […]
What About Combining Offline and Online Marketing?
Combining online and offline marketing is no longer a novelty because its effectiveness has been confirmed in terms of results in the different corporations that decided to take advantage of the best of both to achieve the proposed objectives. This technique is well known as blender marketing and seeks to unify the two worlds. It […]
10 Tips to Create a Great «About Us» Section on Your E-Commerce Page
If you want to convert the «about us» section into a unique, original space and set a trend, you cannot fail to review the following lines, because you will find the most effective way to impact your potential customers and captivate them instantly. In this section, you must give enough information for customers to be […]
Android Gives Us the «Dark Mode» on WhatsApp and Twitter!
Android has incorporated the tool «dark mode» to the apps WhatsApp and Twitter; motivated to the innovation that has taken a great boom in recent months. Both WhatsApp and Twitter have chosen to include this function in their updates to provide a better service to users. It is necessary to highlight that the night mode […]
