How to create templates for your social media posts?
Template is a word that we constantly find pretty much everywhere, but what does it mean? And it truly can help us with social media posts? Well, today’s article is exactly about templates for social media. Besides, any kind of template is very useful for many aspects if you work closely with digital programs. Still, […]
How to create an ad on Facebook? Guide 2021
Facebook is the largest social media platform in the world. So if you want to reach a big target through ads, this is the perfect place for that. But those ads work precisely to show your product or service to the correct audience, among the 2.8 billion users always checking Facebook. This can be a […]
Branding: What is it, and how does it benefit your business?
Branding is what many people think when they look at a logo or see a thing that can link to a brand; take, for example, the Oreo Cookies. Who doesn’t know that specific cookie? But even when the official definition states this, branding is more than just the image of the brand. There are several […]
SEO vs. SEM: How do they differ, and which one suits you best?
SEO and SEM are part of the marketing strategy known as Search Optimization. Still, even when both can relate and work perfectly together or any brand, both are quite different and present separate results. However, any brand should practice both tactics to increase several aspects and start to fulfill their goals. Check out more about […]
Achieve customer loyalty through inbound marketing
Obtaining customer loyalty should be one of the major goals for any company, even before promoting and offering their products or services to the public. Gaining this loyalty can mean many benefits not only on an economic level but also with the brand itself. That way, the company will get notoriety and recommendation from others, […]
How to create an inbound marketing strategy?
Inbound marketing is the king in the marketing world nowadays, but why? It is pretty easy. It allows companies and businesses to connect more deeply with possible customers, who can later become loyal clients. Why not brand ambassadors. Besides, this type of marketing is less expensive than outbound marketing, with even better content ready to […]
Digital marketing will continue to grow: Here’s why
Digital marketing is definitely here to stay! While the human race is moving into more advanced technology eras, we will need tools to keep doing some ancient activities like selling goods and services to people, leading to earning money to sustain yourself or your family. This aging process is now taking into a more wide […]
Why are more and more brands focusing on wellness?
Society changes every year, especially thanks to new generations that are looking for something different. Sometimes, not only is the people who push the change, the world itself presents some challenges. After all, we are facing a pandemic where we need to think more about our health and wellbeing. Normally problems are where some great […]
Why do we celebrate St. Patrick’s Day?
St. Patrick’s Day is an Irish national holiday that is celebrated annually every March 17th. During that day, Ireland’s values are exalted and promoted, and its patron saint is honored. Today, it has spread to other parts of the world and has become very popular. So, if you want to know more about this celebration, […]
What is outbound marketing, and which are its benefits?
Outbound marketing is a term that every marketer, or professional working in this field, must learn, but it has been losing against inbound marketing. However, a good strategy with both techniques can do wonders for every brand. Especially in these times that we are living, where maybe getting back the old tricks can be what […]
Creative logos to inspire and enhance your image
A logo will become the first thing that people notice about your brand, so there are some points that every brand should know about them. Today, we are going to show the importance of having creative logos, how they can boost the brand, make it atemporal, and integrate into society and history forever. Keep reading […]
Great vintage ads! Because creativity is timeless
Publicity and ads have always been there to promote a service or a product. With the improvement of technology and strategies, changes in society, and many other events, ads have been evolving. Right now, digital marketing is the king, but marketers are still finding useful content and inspiration in vintage ads. For that reason, we […]
10 ways to promote a brand digitally in 2021
2021 is here! In a few hours, we are going to welcome the new year, saying FINALLY goodbye to 2020, a year that will forever be remembered as a tough one, but with many lessons learned, or so we hope. Although we have many wishes for 2021, we can forget that businesses are there and […]
IGTV vs. YouTube: which one is best for you?
Videos have become an important part of any marketing strategy. Still, even when YouTube is the king of the video platforms, Instagram is gaining more and more followers to its feature for videos called IGTV, which has been upgraded to present better tools. Today, we will show the best of both platforms for you to […]
What is engagement, and why is it so important?
Engagement is a word widely used in Marketing, but not everybody understands it. This is all about commitment, creating trust with the users or clients, getting them to participate beyond a purchase or a service. Nowadays, brands aim to create a great engagement to keep their followers happy and interested in their content. Keep reading […]
Christmas contests: How to use them to promote your brand?
Christmas is all about festivities and time to share with friends and family. But for marketers is one of the most stressful and tons of workload season of the year, not just because of an increase in sales, it’s more about the creativity that every marketer should put on every campaign and strategy. Christmas contests […]
How to transfer Christmas emotions to your brand?
Christmas is a highly emotional season. For that reason, marketing is one of the most useful seasons to design strategies based on emotional aspects. It’s not so challenging to identify with any of the Christmas emotions portrayed on any of the many ads that the joyful season brings. Check out how to transfer those emotions […]
Marketing ideas that you can use this Christmas
This year has been a tough one, many marketing ideas have become remote actions to interact with the audience through their devices. Christmas won’t be the exception, with the starting of the holiday season, businesses and companies are looking for ideas to design marketing campaigns that don’t involve physical presence. Check out some interesting ideas! […]
This is what you need to know about geotargeting
Geotargeting has become an important move for marketers, however not many understand what this method is all about, what it’s implied, and how to take advantage of it. Today we are going to explain all about this method, that thanks to smartphones and other devices, it has been helping marketing, keep reading! Read: LinkedIn 2021: […]
Instagram 2021: what you must have to succeed
When we are speaking about social media platforms, automatically we think about Instagram, Facebook, and Twitter. The first one has become one of the most used platforms with more than 1 billion users per month, so many businesses and brands want to have a solid presence there. However it’s not so simple, so check out […]
