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What Do You Need If You’re Looking for a New Community Manager for Your Brand?

Nowadays, companies know how significant interaction with consumers is: not being active in social media can result in the loss of opportunities to find future clients and, therefore, obtain less money than expected. For this reason, the Community Manager role, despite being relatively new, has become very important to the point of becoming practically essential […]

Know the Importance of Analytics in Social Media!

When it comes to social media, every business has the opportunity to create a link with customers that can be useful for different purposes. Nowadays many networks allow you to promote your product and describe how it can add value to people’s lives -in other words, what makes it worth buying-, as well as allowing […]

How to Start a Brief to Ensure a Marketing Strategy Success

“The strategy is the tool that allows us to intervene in the future to adapt it to our needs and aspirations.” Jorge González Moore on ‘Vague ideas, clear feelings’ (2005).   The success of a good advertising campaign in social networks is mainly due to the effective combination of ideas and strategies; tools interlaced and […]